By Gaspard Pastural

Let’s make your SaaS’s difference obvious

PurpleOceans is a 6-week consulting program for B2B SaaS startups to articulate their differentiation, confirm it through customer interviews, and publish it on their website and sales deck.

We worked with a consultants before, but none were as engaged, concrete, reliable as Gaspard. From our work with him, we saw a 60% MRR growth in two months only. I'm nothing but grateful for Gaspard's help, and looking to work with him for many more years.

George Gogidze, Founder @ Leadpipe

Are you leading a B2B SaaS Startup, but:

People talk about your SaaS, but it doesn't lead to sales?

Growth feels like pushing a boulder uphill—no word-of-mouth, no viral loop, just a constant grind.

Prospects keep comparing your SaaS to the wrong alternatives?

You're not just another [generic competitor], but they don’t see it—so you waste time proving your worth.

Potential customers don't see how your SaaS is valuable?

You keep explaining, re-explaining, and still, they don’t "get it"—and it’s costing you opportunities.

Trusted by B2B SaaS startups

Stop chasing ‘best’: Your difference makes you the best-fit.

When you compete on features and price - you get compared.

When your market your difference - you get chosen.

Most startups position on features, price, or performance—hoping to look like the “best” option.

But that only invites comparison. Buyers stack you against every other startup on the market.

The truth? People don’t choose the most advanced solution.

They choose the one that feels right for their unique situation—the one that gets them.

When you lead with your difference, you stop blending in and start standing out as the best fit.

This program helps you uncover that difference, and turn it into a positioning buyers can’t ignore.

Gaspard managed to simplify our messages while making them much clearer for our target audience. He's not only super-professional, he's also a great listener and really understood our needs. I recommend him without hesitation, and I won't hesitate to call on him again in the future. Thanks again, Gaspard!

Sabrina Akherraz, Marketing Manager @ Primelis & Cross-Brand

There are 3 reasons why SaaS founders struggle to differentiate their product:

They position on competition rather than context

Claiming to be “better” invites comparison at your expense. Instead, positioning as best in a specific context makes you the undeniable choice there.

They aim broad to stay safe whereas it puts them at risk

Trying to appeal to everyone makes you blend in everywhere. A sharper focus doesn’t limit opportunities—it makes it clear who should pick you without hesitation.

They explain their product instead of selling the shift

Prospects don’t just buy a SaaS—they buy a better way of doing things. When you explain your SaaS without showing why their current approach is broken, it fails to create urgency.

It's really the ICP part where we had to rack our brains. At a time when we're always overwhelmed and stuck thinking about "but who should we really be targeting?", Gaspard is bringing this external eye to our business that saves us this precious time.

Paul Echaiz Guevara, Co-founder & COO @ Sypher

What you get when your unique value is obvious:

"Hell yes!" sales

When buyers immediately see why you’re the best fit, they stop hesitating - and negotiating.

"We love you" customers

The right buyers come to you, already convinced of your value, and knowing what to expect.

"Have you heard of..." referrals

Your positioning sticks in people’s minds, leading to more referrals, word-of-mouth, and authority.

Thanks to Gaspard's expertise and pragmatic approach, our team has transformed its communications strategy, generating impactful content that translates into concrete results. His passion and dedication as a marketing consultant has inspired us and we highly recommend him.

Eric Houvenaghel, Founder @ Ytria & Sapio365

The Differentiated Positioning Sprint

How the 6-week program works:

I work with you 1:1 to help you clarify your positioning, validate it in the market, and translate it into clear messages to drive your marketing and sales performance.

💡 Week 1: Identify your Differentiation Options

We start by uncovering what truly sets you apart. We’ll dig into your sales and product data, to identify potential differentiation angles to take.

→ Up to three 90-minute workshops - with a few tasks to complete in between.
→ We'll complete frameworks and canvas to set your foundations.
→ You'll have clear positioning options that we'll then confirm.

🔍 Week 2-3: Confirm your Opportunity

We need to ensure your strategy isn't affected by internal bias. I'll conduct interviews with your best-fit customers to confirm it.

→ Up to ten interviews - that I'll analyze afterward.
→ Insights, interview recordings and summaries.
→ Final strategy workshop.

→ You'll have a full positioning one-pager.

📢 Week 4: Market your Differentiation

We’ll now apply your differentiation across your key sales & marketing assets - your website, sales deck, and outbound messaging.

→ We'll write your positioning statement - and apply it to your homepage.
→ I'll help you apply it to the rest of your touchpoints.

From then, your key assets will show your new Positioning, and you'll be able to use them to drive your customer acquisition ops.

📈 Week 5-6: Ready to Scale

Now that your differentiation is validated, we’ll refine it - and optimize every touchpoint in your funnel to make acquisition and growth more profitable.

→ Bi-weekly calls to stay aligned, clarify your roadmap, analyze new learnings.
→ Async feedback on strategy, deliverables, and go-to-market assets.

By the end of this program, you'll be on the path toward a sustainable, profitable growth, ready to scale by marketing your difference.

☑️ Every week:

1x Weekly Call (60–90 minutes)
Slack & Whatsapp for direct access
Loom videos for unlimited async feedback
Notion dashboard with all materials
Workshop & Interview recordings (with summaries)

⚠️I only work with 3 startups at a time to stay hands-on

We truly appreciate Gaspard's valuable advice and guidance; it has provided us with a clear direction to proceed.

Heeba Aansari, Marketing lead @ VoiceGenie

What an engagement looks like:

Weekly consulting calls

Notion space for all insights

Direct access through Slack

Proven frameworks

Async feedback on deliverables

Gaspard provided some extremely valuable nuggets in his consultation one of which is adding more clarity on the Quizzy team and breaking down the services more. This helped in better buyer journeys. He definitely knows what he is talking about.

Hijan Banerjee, Founder @ Quizzy

We're expanding from Sweden into the US, so we really needed to nail our website's messaging. Gaspard had a clear method, understood our product, and designed a solid strategy. [...] It was a pleasure to work with him.

Daniel Göhlin, Founder @ Gung

Gaspard helped us efficiently in structuring our Messaging for our Juri'Predis product, and in aligning and onboarding our Marketing & Sales teams. We appreciated the workshop, that we found very concrete with actionable methodologies. We quickly measured how much time we could save thanks to the tools, frameworks and process delivered, when we created our product webpage.

Emeline Guzzon, Go-to-Market Manager @ Bricklead

Our call gave me clarity, a roadmap on how to improve our strategy and operations for both our main target for lead generation and our go-to-market in another country. I recommend Gaspard for every marketing leaders looking to get advice on how to improve their B2B marketing results.

Sakshi Yadav, Marketing lead @ Publive

Working with Gaspard has been a real help in laying the foundations of our product marketing and refining our messaging. He was able to quickly understand our yet technical solutions fully, and structure powerful messages to better address our market. I highly recommend his expertise!

Gwendoline Savoy, CMO @ Powens Group / Unnax

About me

Hey, I’m Gaspard 👋

I help SaaS startups turn their product’s unique value into sharp positioning—so they stop competing on features and start becoming the obvious choice.

In 2023, I thought mastering messaging would make selling my services easy.

But even with a strong offer, buyers didn’t get it. They compared me to copywriters, UX people, or “just another marketer.”

So to close deals, I made the classic mistake: more services, lower prices, less clarity.

Instead of standing out, I blended in.

That’s when it clicked: if buyers don’t instantly see how you’re different, they assume you’re the same.

And when that happens, you get stuck in endless comparison battles—just like the SaaS startups I work with now.

Most try to fix this with either vague messaging, or oversimplified copy that strips away what makes them unique.

I built this program to change that.

Because when you lead with your difference, you stop justifying your value—and start attracting the right customers, fast.

Let's turn your difference into a strong positioning—that does justice to the product you’ve built.

Frequently Asked Questions

Can’t find yours? Email me at hello@gaspardpastural.com

How much time should I dedicate to this?

We meet for calls and workshops, for an average of 2-hour per week - and it decreases over time.
There are a few tasks to complete between our calls, that usually take around an hour at first, then more like 30-minute.

How long will it take to see results?

Some SaaS startups see results as early as week 4.
But most increase their Sales & Marketing performance by the end of week 6.

Who is a good fit for this program?

This program is best for B2B Software/SaaS companies, still in early-stages but who already managed to get clients (>$150k ARR).

It is especially efficient with innovative SaaS solutions in crowded markets.

How much does it cost?

This 6-week program* is an investment of €9,700 paid upfront, flexible payment options available.

For the launch, I'm offering -30% = €6.700, limited to the three next clients. Don't wait too long to apply!

*Including the customer interviews, frameworks, workshops, 1:1 calls, Slack access, Notion dashboard and unlimited async feedback.

What happens after we finish this program?

By the end of this program, you'll have a strong positioning that highlight your SaaS's difference - accelerating sales and marketing traction.

When our initial engagement ends, we can renew it in the format of a monthly advisory. As you grow, we’ll ensure your positioning stays strong, even as you expand into new channels, markets, or use cases.

Do you offer one-time workshops? And marketing team coaching/mentoring?

I do, but only on-demand. Contact me with the detail of your need, and I’ll share my proposal.

Is this also for service-based businesses?

Service-based businesses require a slightly different approach as they have a more flexible capability. Contact me, and we'll see if I can help.