Messaging for Sales-led B2B SaaS

A short video to understand what I do, and whether you need it or not.

Messaging Strategist trusted by 17 B2B Software companies

Part 1.

Know what to show online.

We start by clarifying who will read your homepage and what we need to show them first. I will guide you to get set on an optimized homepage structure, providing its wireframe.

Part 2.

Optimize your website structure.

We crystalize how to leverage your website for sales, then prioritize elements to optimize. It will both upgrade your current homepage, plus define your future website roadmap.

Part 3.

Get ready-to-use copy.

With the clear strategy and structure, we know what messaging to use. Together, we will rewrite your homepage copy. It will finally show your clear value to your target customers, directly when they land on your website.


Testimonials

What other B2B SaaS Founders say:

We worked with a consultants before, but none were as engaged, concrete, reliable as Gaspard. From our work with him, we saw a 60% MRR growth in two months only. I'm nothing but grateful for Gaspard's help, and looking to work with him for many more years.

George Gogidze
Founder @ Leadpipe

MarTech B2B SaaS which identifies precisely website visitors, their valid contact information and activity on the website.

We're expanding from Sweden into the US, so we really needed to nail our website's messaging. Gaspard had a clear method, understood our product, and designed a solid strategy. The copy he wrote works great, and he managed a designer for us to get the pages done, providing additional messaging templates for key pages. It was a pleasure to work with him.

Daniel Göhlin
Founder @ Gung

B2B SaaS allowing industrial companies to centralize their entire product data management, by enriching their ERP capabilities, to accelerate placing orders at the correct price.

It's really the ICP part where we had to rack our brains. At a time when we're always overwhelmed and stucked thinking about "but who should we really be targeting?", Gaspard is bringing this external eye to our business that saves us this precious time.

Paul Echaiz Guevara
Co-founder & COO @ Sypher

MarTech B2B SaaS using machine learning to automate and continuously improve lead scoring within Hubspot.

Thanks to Gaspard's expertise and pragmatic approach, our team has transformed its communications strategy, generating impactful content that translates into concrete results. His passion and dedication as a marketing consultant has inspired us and we highly recommend him.

Eric Houvenaghel
Founder @ Ytria, Sapio365

Software enabling an easier user experience and additional features on the admin tools of the Microsoft 365 Suite.

Gaspard provided some extremely valuable nuggets in his consultation one of which is adding more clarity on the Quizzy team and breaking down the services more. This helped in better buyer journeys. He definitely knows what he is talking about.

Hijan Banerjee
Founder @ Quizzy

Edtech B2B SaaS leveraging AI to improve learning processes.

Our call gave me clarity, a roadmap on how to improve our strategy and operations for both our main target for lead generation and our go-to-market in another country. I recommend Gaspard for every marketing leaders looking to get advice on how to improve their B2B marketing results.

Sakshi Yadav
Marketing lead @ Publive

CMS Solution integrating SEO optimizations and automations for publishers.

We truly appreciate Gaspard's valuable advice and guidance; it has provided us with a clear direction to proceed.

Heeba Aansari
Marketing lead @ VoiceGenie

MarTech SaaS using a generative-AI voice bot that empowers sales rep and customer support.

(COMING SOON)

Frank Wander
Founder & CEO @ PeopleProductive

Leadership Engagement Solution allowing leaders to accurately measure and track their leadership skills and progress.

Mission Examples

What we will do together

Workshops

Build your Messaging Strategy

Clarify your targeting opportunities

Identify your best selling arguments

Map your target customers' journey

Prioritize your marketing investments

How to write efficient copy

Frameworks

Ideal Customer Profiles (ICP)

Messaging Strategy

Customer Journey

Website Structure for Sales-led B2B SaaS

Copywriting

Homepage wireframe + Copy

Wireframe templates (homepage, use case, feature...)

Content Strategy + Guidelines

Cold emails Messaging

Pitch deck

Frequently Asked Questions

If you don't find your answer, write me on LinkedIn!

Who should join the workshop?

I recommend you invite 3-4 participants from your side. The best are leaders in direct contact with your customers, and from different departments (sales, product, support...).

When can we start?

It's a first-come-first-serve basis. We will directly schedule the workshop during our first call.

Can I pay after?

Due to too many delayed payment, I ask for at least half the price upfront.

Do you also do the design?

For a homepage, you get an optimized wireframe (structure) and ready-to-use copy (texts), as well as a messaging strategy canva (useful for every marketing/sales operation).

If needed, I can bring and manage a freelance designer, which requires separate fees. Ask me during our first call, and I will share you an estimate.

Hey, I'm Gaspard.


I help Sales-led B2B SaaS leaders show their value to their target customers.

After working at 3 marketing agencies, on 80+ projects for 60+ clients, I realized most B2B software websites are plain, generic, unclear. Whereas they could be a real asset for sales.

I started solving this for a few founders, as a freelancer. They saw a real impact on their sales cycles, which got shorter and more efficient. And as I got so much demand, I developped my own method to turn B2B SaaS websites into powerful sales leverages.

I now exclusively do this, while always improving my process.

You'll get it if we work together ;)

hello@gaspardpastural.com

from Paris, France


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