Traction comes from Positioning

I help lean B2B SaaS founders uncover their ideal market demand—and position their product to ride that wave. So growth stops feeling like a hustle and guesswork, and starts feeling inevitable.

60% MRR growth in 2-month

We worked with consultants before, but none were as engaged, concrete, reliable as Gaspard. From our work with him, we saw a 60% MRR growth in two months only. I'm nothing but grateful for Gaspard's help, and looking to work with him for many more years.

George Gogidze
Founder @ Leadpipe

Trusted by 20+ B2B SaaS

Who is this for?

You're trying to grow a lean B2B SaaS startup, but...

You’re still cycling through half-finished ICP docs and homepage rewrites, hoping something finally resonates.

You’ve shipped features, run campaigns, hired freelancers—and yet your growth still feels like a slow leak you can’t plug.

Your traction has plateaued—and you can’t tell if it’s the market, the message, or the positioning that’s holding you back.

The Problem

Why great SaaS products still fail to grow

You’ve built something useful. Smart. You’ve got paying customers.

But growth is slower than it should be. Each win feels hard-earned.

You keep tweaking copy, launching features, and testing tactics
—but traction stays stubborn.

And deep down, you’re wondering:

Are we aiming at the right market
—or just hoping something clicks?

This is the hidden drag on lean SaaS growth:

When your Ideal Customer isn’t clearly defined, and your positioning isn’t tightly aligned with market demand…

Your message floats instead of landing
Sales cycles stretch longer than they should
You attract the wrong leads—and miss the right ones entirely

It’s not that your product is broken.

It’s that your strategic lens is blurry
—and every piece of execution inherits that blur.

You’re staying lean. You’re working smart.

But without clarity on where the pull is, growth feels like pushing a rope.

There are 3 reasons why it keeps happening

Even smart founders with strong products get stuck—because:

You’re too close to the product.

What feels obvious to you is invisible to the market. Clarity demands distance—and most teams are deep in the weeds.

You’re chasing the wrong signals.

Clicks, comments, or surface-level interest can feel like traction—but if it’s not tied to real business metrics, it’s just noise.

You’re solving for tactics, not direction.

Hiring copywriters, testing headlines, running campaigns… all built on top of shaky positioning. Execution can't fix strategy.

The Solution

Get crystal clear on where your SaaS should go—and how to get it there

I work with B2B SaaS founders who want to stop guessing and start growing—by anchoring their product to the right market demand.

Here’s how we do it:

1/ Spot the demand wave.

We identify the clearest, strongest pull in your market—where pain is urgent, budgets are real, and timing is right.

2/ Position with precision.

We shape your offer and narrative to speak directly to that wave—so it resonates like a puzzle piece falling into place.

3/ Align every touchpoint.

From homepage to pitch deck, we tighten the screws. Every message reinforces your position. No more mushy middle.

4/ Refine fast, based on signal.

You’ll get sharper, faster—not by guessing, but by reading what the market tells you.

No fluff. No vague frameworks.
Just direct, strategic guidance that cuts through the noise—and helps you focus on what actually moves the needle.

What you walk away with

Clarity on your true ICP

No more guessing who your product is for. You'll know exactly where the pull is—and how to ride it.

Positioning that sticks

You’ll sound like a category leader, not a commodity. Your message will resonate with the right people instantly.

A focused path to growth

You’ll stop wasting cycles on generic tactics—and focus only on what actually drives traction.

What B2B SaaS leaders say

60% MRR growth in 2-month

George Gogidze
Founder @ Leadpipe

Messages that resonate

Gaspard managed to simplify our messages while making them much clearer for our target audience. He's not only super-professional, he's also a great listener and really understood our needs. I recommend him without hesitation, and I won't hesitate to call on him again in the future. Thanks again, Gaspard!

Sabrina Akherraz

Marketing Manager @ Primelis & Cross-Brand

Clear Target Customers

It's really the ICP part where we had to rack our brains. At a time when we're always overwhelmed and stuck thinking about "but who should we really be targeting?", Gaspard is bringing this external eye to our business that saves us this precious time.

Paul Echaiz Guevara
Co-founder & COO @ Sypher

Impactful Content Marketing

Thanks to Gaspard's expertise and pragmatic approach, our team has transformed its communications strategy, generating impactful content that translates into concrete results. His passion and dedication as a marketing consultant has inspired us and we highly recommend him.

Eric Houvenaghel

Founder @ Ytria & Sapio365

Clear GTM Focus

We truly appreciate Gaspard's valuable advice and guidance; it has provided us with a clear direction to proceed.

Heeba Aansari

Marketing lead @ VoiceGenie

Shorter Sales Cycles

Gaspard provided some extremely valuable nuggets in his consultation one of which is adding more clarity on the Quizzy team and breaking down the services more. This helped in better buyer journeys. He definitely knows what he is talking about.

Hijan Banerjee

Founder @ Quizzy

Crystal-Clear Website Messaging

We're expanding from Sweden into the US, so we really needed to nail our website's messaging. Gaspard had a clear method, understood our product, and designed a solid strategy. [...] It was a pleasure to work with him.

Daniel Göhlin

Founder @ Gung

Efficient GTM Messaging

Gaspard helped us efficiently in structuring our Messaging for our Juri'Predis product, and in aligning and onboarding our Marketing & Sales teams. We appreciated the workshop, that we found very concrete with actionable methodologies. We quickly measured how much time we could save thanks to the tools, frameworks and process delivered, when we created our product webpage.

Emeline Guzzon

Go-to-Market Manager @ Bricklead

Clear GTM Strategy

Our call gave me clarity, a roadmap on how to improve our strategy and operations for both our main target for lead generation and our go-to-market in another country. I recommend Gaspard for all marketing leaders looking to get advice on how to improve their B2B marketing results.

Sakshi Yadav

Marketing lead @ Publive

Powerful Product Positioning

Working with Gaspard has been a real help in laying the foundations of our product marketing and refining our messaging. He was able to quickly understand our yet technical solutions fully, and structure powerful messages to better address our market. I highly recommend his expertise!

Gwendoline Savoy

CMO @ Powens Group / Unnax

About me

Hey, I’m Gaspard 👋

I help B2B SaaS startups who’ve nailed their product but struggle to explain it in a compelling way.

Outside of work, you’ll find me behind a camera shooting architecture and landscapes, deep into a manga or a psychology book — or awkwardly learning calisthenics one slow rep at a time.

But how did I come to create this consultancy?

Well, after years working across growth, sales, product, and marketing, I kept seeing the same problem:

Brilliant SaaS products — but with confusing positioning.

That disconnect slows down sales, makes marketing inefficient, weakens GTM execution, and leaves growth stuck in second gear.

So I built my methods: fast, focused ways to clarify your positioning and messaging to drive revenue.

You don’t need more tactics. You need clarity.

And clarity isn’t a guessing game — it’s a structured, strategic process.

So if you're at the stage where clarity equals momentum:

You're in the right place.

Let's make your SaaS's unique value impossible to ignore.

Frequently Asked Questions

Can't find yours? Write me on LinkedIn or at h ello@gaspardpastural.com

Who is this for?

B2B SaaS founders—or business leaders—who want sharper positioning, stronger traction, and zero fluff. Most of my clients are bootstrapped or lean-funded, running product-first businesses.

Do you work with non-founders or service businesses?

Sometimes. If you’re leading a B2B SaaS initiative (as a COO, CPO, etc.) or running a productized service with SaaS-like dynamics, we might be a good fit.

How long does it take to see results?

Most founders feel a shift in clarity within our first session. We typically uncover the sharpest market demand within 4–6 weeks, and hone your positioning shortly after.

What kind of service do you offer?

Depending on your stage, we can work together through a cohort, 1:1 advisory, or a premium done-for-you sprint. We’ll figure out what fits best on the call.

How much does it cost?

It depends on the engagement. I keep things simple and transparent—if we’re a fit, I’ll explain how it works on the call.

What happens when we meet?

We’ll look at where you are, what’s blocking growth, and whether I can actually help. No pitch, no pressure—just founder-to-founder strategy.

What if I wait a few weeks?

Honestly? You’ll still be stuck with the same doubts. If you’ve read this far, your instinct’s already telling you something. Acting now means clarity faster—and traction sooner.